The annual event of Australasian Hospitality and Gaming Expo is likely to be exciting this year as attendees will be honored with a preview of revamped Keno, which is slated for launched towards end of 2015. The CEO of Tabcorp Adam Rytenskild stated that his publicity and development team has worked hard to revamp the Keno brand name. They are keen on viewing the public reaction to it at the curtain raiser event during AHGE, which will set a precedent for future when the formal launch is done. Though the product is almost ready, the company is curious to see public reaction and may improve it depending on people’s ability to accept the new look.
The AHGE event
The event is co-braded with Keno making it a perfect opportunity for the firm to understand customer reaction to the brand. Keno Australasian Hospitality and Gaming Expo will be held on 24 and 25 March 2015 at Gold Coast Convention Center in Australia. The exhibition cum business convention brings together top professionals from gaming and hospital industry like chefs, gaming managers, supervisors, marketing bigwigs, F&B managers and also Human resource managers.
About Keno
Most small budget gamblers that do not spend more than $100-150 a month on their addiction regard Keno as the most profitable of all gambling practices. Since it was introduced Keno has managed to make payouts of $62 million every month to its players. Its winners are generally from the middle class that are also its most ardent supporters as it has converted the life of millions with its one million jackpots announced every week. To reward its customer base for their loyalty and retaining their faith in the brand, Keno wants to provide them an entirely new experience. The new look given to its online version will attract new customers and keep up its image.